The moment
The idea took shape while Armand was listening to a conversation involving Cameroonian content creator Steve Fah and Cameroon’s Minister of Tourism. Steve Fah expressed frustration that the word “influencer” had become associated with superficial content, overshadowing knowledgeable, professionally trained creators who genuinely add value.
It resonated. Armand had long limited his own social media activity, choosing to focus on building businesses, digital products and practical solutions. The conversation raised a question he could not set aside.
KNUENCE is the answer he set out to build: a platform that plans to begin with AI tools for experts and grow, in stages, into a global knowledge-powered social network.